Please call the Information Hotline on 1800 350 733 for your new login details
At FoodWorks we've been working with our preferred suppliers to deliver an exclusive range of private label brands and products that we feel best serve you, our customer.
FoodWorks currently has over 100 private label products in grocery, and this number is set to increase substantially over the coming months.
Private Label (also known as house brand or control brand) products have grown substantially in recent years for both customers and suppliers, and this has provided the opportunity for FoodWorks to accelerate its own program.
Currently, Black & Gold and our popular family - focused Best Buy products combined represent a relatively small part of our FoodWorks' store sales, and we believe that there is an opportunity to grow substantially beyond the present Private Label base and deliver a suite of brands and products that fit your needs such as locally produced products, value for money, superior quality, or everyday bulk buys.
We are developing a comprehensive Brand architecture program at the moment - a framework of Brands that are category specific. Our FoodWorks new private label brand strategy is multi tiered and aims to provide our customers, you, with an array of affordable products.
These new Private Label products will not be branded FoodWorks and will feature exciting new brand names and eye catching packaging designs. We will also continue to maintain a strong National Brand presence in stores, representing 90% store sales, as we recognise the need to support our local Australian suppliers and manufacturers as well!
Interested in our Private Label products, or just have a general product query? Then why not contact us on the email address below:
The Private Label Team at FoodWorks
Level 1, 1601 Malvern Road, Glen Iris VIC 3146
privatelabel@foodworks.com.au
Sheya Bayes - Business Manager, Private Label
Amanda Swanell - National Category Manager, Private Label
Locally Produced Product Sourcing, Brand Architecture
Michelle Murray - Category Development Co-ordinator, Private Label
Overseas Product Sourcing and Best Buy
Michael Sher - Product Developer and Store Sales, Private Label
Store Sales, Best Buy and Sunny Bay Snack Co. Product Sourcing
Lynn Yong - Trainee Category Manager, Private Label
Best Buy and General Queries